Post by jferdousy427 on Feb 20, 2024 8:45:09 GMT
If you are simply the messenger for convincing data, you are deflecting controversy away from yourself (directly) and instead take the role of presenter – still picking a side, but doing so by allying yourself with relevant data. You can dip into some great controversial topics with this strategy (as OKCupid did), as long as your data is solid enough to give you “immunity” to the countless people who will likely try to argue. I actually threw in a small bit of this in my “Science of Productivity” post, calling out multitaskers as being full of crap… the thing is, although I was saying it, the data was making my point for me, so it was hard to argue (people still did, it’s the internet).
Make people argue with numbers or the research rather than arguing with Brazil Phone Number you, and you can address some controversial topics that may have been out of bounds before.An infographic about landing page optimization (LPO) is the focus of this post, walking through the LPO process and then applying a test hypothesis to an example case study. The landing page optimization process The Landing Page Optimization Process Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page – a landing page being a standalone page with a single goal and a single call-to-action (CTA).
The process can be broken down into a number of steps: Decide which page element you wish to test. Place yourself in your visitors shoes and create a hypothesis that would be more persuasive in driving them to your CTA. Create different versions (variants) of your test element. Run an A/B/n test that pits each new variant against the original. Celebrate or cry when you see the results. Add, rinse, repeat. Optimization is a continuous process. The Case Study To demonstrate how LPO works, consider the example presented in the infographic which focuses on testing the CTA of a tuxedo store. Note, this isn’t a true landing page (it’s a homepage) but it is still adequate to demonstrate the principles of LPO.
Make people argue with numbers or the research rather than arguing with Brazil Phone Number you, and you can address some controversial topics that may have been out of bounds before.An infographic about landing page optimization (LPO) is the focus of this post, walking through the LPO process and then applying a test hypothesis to an example case study. The landing page optimization process The Landing Page Optimization Process Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page – a landing page being a standalone page with a single goal and a single call-to-action (CTA).
The process can be broken down into a number of steps: Decide which page element you wish to test. Place yourself in your visitors shoes and create a hypothesis that would be more persuasive in driving them to your CTA. Create different versions (variants) of your test element. Run an A/B/n test that pits each new variant against the original. Celebrate or cry when you see the results. Add, rinse, repeat. Optimization is a continuous process. The Case Study To demonstrate how LPO works, consider the example presented in the infographic which focuses on testing the CTA of a tuxedo store. Note, this isn’t a true landing page (it’s a homepage) but it is still adequate to demonstrate the principles of LPO.