Post by account_disabled on Feb 18, 2024 5:15:31 GMT
How do you leverage “thought leadership” pieces and turn them into sales? Asked by: Carrie Estrada Repurposing content is one of my favorite ways to put limited time and resources to good use. There are so many ways to leverage an idea by publishing it in multiple formats; it’s usually the number one tip I have for content strategists who are serving multiple teams with the content they create. At BigDoor, we typically publish most of our thought leadership pieces on our blog. We then take themes that resonate well through the posts and turn them into bite-size pieces of content our sales team can use at different stages of our sales cycle.
For example, we’ve recently coined the term “reciprocal loyalty” which is a Buy TG Database new way to think about brand loyalty in our industry. It’s based on the concept that brands need to be as loyal to customers as they hope customers are to them. This includes brands prioritizing customer experience, investing in customers in new ways, and reallocating their investment to make sure the customer is happy. We lean on this term to help .
Rather than pointing clients directly to the blog post to read our thoughts, we took the theme of the blog post and used it in sales decks, presentations, and even one-page leave behinds that our sales team can use when they meet in person with clients. 3. What about content that is not online – like in the physical location of a business? Asked by: Dana Simonsen Absolutely! Like I mentioned in our webinar, I consider content to be any word you use to help explain your company or sell your product, including online written content, videos, speaking engagements, and even printed content that your company creates for its lobby.
For example, we’ve recently coined the term “reciprocal loyalty” which is a Buy TG Database new way to think about brand loyalty in our industry. It’s based on the concept that brands need to be as loyal to customers as they hope customers are to them. This includes brands prioritizing customer experience, investing in customers in new ways, and reallocating their investment to make sure the customer is happy. We lean on this term to help .
Rather than pointing clients directly to the blog post to read our thoughts, we took the theme of the blog post and used it in sales decks, presentations, and even one-page leave behinds that our sales team can use when they meet in person with clients. 3. What about content that is not online – like in the physical location of a business? Asked by: Dana Simonsen Absolutely! Like I mentioned in our webinar, I consider content to be any word you use to help explain your company or sell your product, including online written content, videos, speaking engagements, and even printed content that your company creates for its lobby.