Post by account_disabled on Dec 19, 2023 7:58:50 GMT
Given the numbers, it's not surprising. The entrepreneur has 2 options: He makes infratherapy known. It is possible, but it probably requires a lot of financial effort and time. He addresses the problems of his prospects. Simple question: what is infratherapy used for? Answers: Slimming. Weightloss. Detox. Stress. Cellulite. Overwork. Sleep. Recovery. Etc And there: BINGO! Interesting point that we note quite often: competitive pressure is not linked to the volume of demand. Which confirms that few advertisers have implemented this type of approach. I will come back to this later in the article. So if instead of talking about his solution that no one knows, he opts for a strategy consisting of changing paradigm and positioning himself in relation to the problems of his targets, he can reach thousands of people and develop his business.
Another BtoC example of supply strategy Last year, I was approached by an entrepreneur who Email Data offered me company bikes in his first message. Even today there is no demand, but we have heard about it. Last year, at the end of the first confinement, no one knew what it was about. I ask him if his approach has any returns. No None. 0 leads. I ask him: do you think that your target, the HR manager, wakes up in the morning wondering how he is going to provide company bikes to his employees? Answer: no. On the other hand, do you believe that your HR target may be looking for alternative transport/travel solutions for the company's employees? Answer: yes. We tested it live a few days later during a webinar that I hosted with many HR managers.
I ask : Who among you would be interested in a corporate bicycle solution? 0 reactions. Who among you would be interested in alternative, new modes of travel for your teams? Several HR managers or managers show interest. Strategy too general Rémy Bricka is good… in music. And even. There was only one and not sure many people under 40 know. On the other hand, the super generalist who knows or can do everything to develop his business is less obvious. We are so afraid of missing out on a potential prospect (for a mission that we would have difficulty carrying out) that we are often tempted to spread ourselves thin, to say yes to everything. While experience shows that it is generally the most targeted profiles and offers that work best.
Another BtoC example of supply strategy Last year, I was approached by an entrepreneur who Email Data offered me company bikes in his first message. Even today there is no demand, but we have heard about it. Last year, at the end of the first confinement, no one knew what it was about. I ask him if his approach has any returns. No None. 0 leads. I ask him: do you think that your target, the HR manager, wakes up in the morning wondering how he is going to provide company bikes to his employees? Answer: no. On the other hand, do you believe that your HR target may be looking for alternative transport/travel solutions for the company's employees? Answer: yes. We tested it live a few days later during a webinar that I hosted with many HR managers.
I ask : Who among you would be interested in a corporate bicycle solution? 0 reactions. Who among you would be interested in alternative, new modes of travel for your teams? Several HR managers or managers show interest. Strategy too general Rémy Bricka is good… in music. And even. There was only one and not sure many people under 40 know. On the other hand, the super generalist who knows or can do everything to develop his business is less obvious. We are so afraid of missing out on a potential prospect (for a mission that we would have difficulty carrying out) that we are often tempted to spread ourselves thin, to say yes to everything. While experience shows that it is generally the most targeted profiles and offers that work best.